Our Mission

Supporting parents by simplifying baby clothing, reducing mental load, and giving them more time to grow secure attachments and raise emotionally intelligent children.

The Young Mom Behind The Mission

Hold Tight Baby was born from my own struggles as a young mom trying to balance school, work, and raising a baby. As a full-time student with a newborn, the constant juggling felt overwhelming. Simple tasks like fixing my baby's socks or shopping for clothes became huge stressors. But soon, I realized these little tasks added up to a bigger problem—the mental load that so many moms carry. I found myself spending so much time and energy worrying about my baby's clothes—was the sizing right, would they fit, and were they comfortable?

That’s when it hit me. I wasn't alone. Many moms were facing the same challenges, and it was taking away from the precious time we have with our babies. Hold Tight Baby is my solution to ease that mental load, so moms can spend more time doing what truly matters: holding their babies tight.

As a mother, a student, and an entrepreneur, I know how exhausting it can be to manage it all. That’s why I’m committed to creating a product that makes life a little easier for moms like me.

-Riley Rhoads

Our Mama Mantis Shrimp

Strongest in the animal kingdom, our Mama Mantis Shrimp is known for her beautiful colors and holding her babies tight.She represents strength and the indescribable colors that we feel as mothers when we hold our babies tight and grow secure attachments.

Why It Matters

Emotional attachments act as a foundation for adult relationships in the future. When secure, this attachment model grows confidence and positive social interactions, enabling individuals to meet their own and others' needs effectively.

The increasing mental load that mothers face impacts both mothers and babies as research shows babies develop secure attachments when their needs are responded too both quickly and lovingly.

But, when moms have so much to think about, it takes away from their time available to spend growing emotional intelligence in their babies.

The Hold Tight Baby Team

Riley Rhoads: Founder & CEO

Kiera Godsey: Marketing Director

  • Ki Ki-

    • Favorite part about working with Riley: Helping Riley with something so near and dear to her heart & seeing her passion for this business.
    • Favorite hobby: A good hike.
    • Coffee order: Iced white mocha with oat milk.

  • Ri Ri-

    • Favorite part about working with Kiera: There’s never a dull moment. I am so grateful for her dedication to helping bring my vision to life.
    • Favorite hobby: Up-cycling clothing or doing puzzles with my daughter.
    • Coffee order: Iced mocha with honey.